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Whether it’s the bubbly, unhindered design of the 90s or the colorful craziness of the 70s, one web design trend in 2022 is looking to the past for inspiration and steering away from more recent minimalism.īright, contrasting colors, presentations that “break the rules,” and vintage fonts and images are all on display. Consider Melyssa Griffin’s site, which playfully overlaps images, text boxes, text, and other elements to create an inviting scrapbook-like ambiance. Playing around with text placement is definitely a 2022 web design trend.
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Designers that know how to bend the rules for a lasting first impression and artistic visual appeal can help create powerful branding on websites. Broken grids, overlapping text and images, and surprising visual elements like vertically placed text flaunt web design as an art.
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Prim and proper layouts aren’t for everyone anymore. Monday Creative’s bold header, for example, immediately grabs and holds the reader’s attention and draws them into the page.
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Web designers are adding animated elements to text to convey information in a more striking way, and moving text creates a dynamic appearance that captures the eye. But literally moving type can be powerful too. Your font and all other visual elements can be moving in an emotional sense. You can quickly turn content from each grid into images for social posts, so all your design efforts do double duty. This type of structure works well if you want to promote your site on social media. The benefits include easy-to-navigate sections and control over where the viewer’s attention is directed.Ĭheck out how Acid League uses a visible grid to separate product images and information so users can scroll quickly through to find what they’re looking for. Visible grid designs provide a transparent, retro look that gives the viewer immediate insight into how the designer meant the page to be organized. If you’re looking for some of the best website design tips for this year, these 10 trends are a great place to start.
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It’s also just good business to ensure your website works for as many potential consumers as possible.ġ0 website design trends top brands are using in 2022 Pages that don’t account for accessibility issues may not rise high in the page results. It’s important for sites to be accessible and operable by anyone, so accessibility can be a ranking factor. Google’s mobile-first initiative means a site that’s not mobile-friendly might not show up in SERPs at all, reducing chances of organic traffic. Mobile devices account for around half of all internet traffic, so sites that aren’t mobile-friendly risk alienating half (or more) of their target audiences. It doesn’t matter how great your site design is if people aren’t sticking around to see it. Plus, according to Google, bounce rates increase by 32% if a page takes three seconds to load instead of one. Beautiful pages that take forever to load may not perform well in the search engine results pages (SERPs) because of this. Google considers page speed a factor in overall page quality. Here’s a look at a few items that are top factors going into 2022: Staying up-to-date on technical trends helps your site perform better in search engine results and with critical behavioral metrics such as time on page. But first, some technical web design trendsīefore diving into visual trends, it’s important to understand the technical trends behind them. Common goals for website design are to create authenticity, engagement, and something people will remember.įor brands, keeping up with website design trends and understanding what’s important for users today is critical to making decisions that support traffic, engagement, and conversions in 2022 and beyond.įind out more about 10 web design trends for 2022 below, including what cool websites are using these trends now. Clarity, functionality, and accessibility are the new foundations of visual design. Moving into 2022, however, expect a general move toward balance. Colorful, vibrant, and complex visuals have stepped in, swinging the design pendulum to the opposite extreme. In recent years, simple images, muted two-toned color palettes, and other minimalist design favorites have given way to maximalism. For much of the past decade, minimalism was the reigning website design trend.